Vineyard Scene

5 ways to increase your club pickup rate

Wine Club

Your club is successful. You have a great group of club members and have been doing well signing up new members, many of which are picking up their wine at the winery — or at least they are supposed to!  Unclaimed wine can take a lot of space and require extra attention.  Since time is […]

Designing your club for maximum membership

Wine Club

When designing your wine club there are many decisions to make that can help maximize your membership.  The schedule and contents of your shipments, the club signup form, communication, and events can all help drive membership. what products will you offer your members? Before people can sign up for your wine club, you need to […]

5 stages of a club members life cycle

Wine Club

What is the path of a customer through wine club member and how can you influence it?  Can you tailor your customer’s experience, so they have a higher chance of becoming a club member through signage, staff interaction, POS, club benefit displays, guest books/kiosks and tasting sheets?  You betcha! stage 1 – prospects Prospects are […]

opportunities in wine club credit card declines

Wine Club

The most challenging part of running your wine club is chasing declined orders.  Holidays, hackers, and economic downturns can all increase the percentage of declined cards.  Even though these orders would be easier to deal with if the cards had authorized, this is a great opportunity for customer contact and increasing sales.  Following are tips […]

9 tips to manage gifted club memberships

Wine Club

Gift memberships are a great way to expand awareness of your wine brand.  It’s a two for one membership.  They are different from most other club memberships because the purchaser and recipient are different people, so managing that relationship is more difficult.  Below are ideas for keeping the gift membership healthy and keep both members […]

10 Ways to Increase Your Club Membership

Wine Club

Wine clubs are a great way to generate recurring predictable revenue. Club members are more likely to visit your tasting rooms often and spend more each time they visit, making them some of your most valuable customers. With that in mind, how can you increase your memberships? Here are 10 easy tips you can begin […]