Category: Marketing

How well do you know your customers? The more you understand about them, their preferences, and their buying patterns, the better you can provide them with a seamless experience with your winery.  In our busy world, customers are more distracted than ever, so make it easier for them by knowing what they want before they […]

If a customer comes into your tasting and buys a case of wine, if you do not collect any personal data, it could mean that you have potentially lost them as a long-term customer. Sure, there is a chance they will return, but you do not have the valuable ability to reach out and connect […]

The long-term success of any business that relies on sales involves knowing your customers and how you can fulfill their needs. Understanding how to effectively pair your customers with your products and services, as well as pinpointing buying patterns, allows you to increase sales and remain ahead in an increasingly competitive industry. What is business […]

Many businesses in the tourism and hospitality industries focus on increasing visitors without putting much consideration into the value of repeat visitors – and wineries are no exception. However, repeat visitors are extremely valuable. They typically spend more than a first-time visitor and are more likely to refer your tasting room to people they know. […]