Vineyard Scene

opportunities in wine club credit card declines

Customer Service

The most challenging part of running your wine club is chasing declined orders.  Holidays, hackers, and economic downturns can all increase the percentage of declined cards.  Even though these orders would be easier to deal with if the cards had authorized, this is a great opportunity for customer contact and increasing sales.  Following are tips […]

10 Ways to Improve Your Customer Service

Customer Service

Customer service is the lifeblood of most businesses, but it’s especially vital in the wine industry. Since wine customers range from the complete novice to connoisseur, their needs vary greatly. This makes it even more important to provide exceptional service to ensure that everyone leaves the tasting room with a high level of satisfaction – […]