Vineyard Scene

10 Ways to Increase Your Club Membership

Wine Club

Wine clubs are a great way to generate recurring predictable revenue. Club members are more likely to visit your tasting rooms often and spend more each time they visit, making them some of your most valuable customers. With that in mind, how can you increase your memberships? Here are 10 easy tips you can begin […]

How to Use Business Intelligence to Find Sales Opportunities

Marketing

The long-term success of any business that relies on sales involves knowing your customers and how you can fulfill their needs. Understanding how to effectively pair your customers with your products and services, as well as pinpointing buying patterns, allows you to increase sales and remain ahead in an increasingly competitive industry. What is business […]

6 Ways Your Winery Can Leverage a Mobile POS System

Point of Sale

Today’s consumers are interested in quick, efficient, and hassle-free service, which means wineries need a mobile-friendly POS system now more than ever. A mobile POS system provides the ultimate flexibility for your staff while allowing you to offer a seamless customer experience, every time. Using a mobile POS system allows you to flip the script; […]

How to Increase Repeat Visitors to Your Tasting Room

Marketing

Many businesses in the tourism and hospitality industries focus on increasing visitors without putting much consideration into the value of repeat visitors – and wineries are no exception. However, repeat visitors are extremely valuable. They typically spend more than a first-time visitor and are more likely to refer your tasting room to people they know. […]