Vineyard Scene

Why Data Capture is Essential for a Successful DtC Operation


If a customer comes into your tasting and buys a case of wine, if you do not collect any personal data, it could mean that you have potentially lost them as a long-term customer. Sure, there is a chance they will return, but you do not have the valuable ability to reach out and connect […]

10 Ways to Increase Your Club Membership

Wine Club

Wine clubs are a great way to generate recurring predictable revenue. Club members are more likely to visit your tasting rooms often and spend more each time they visit, making them some of your most valuable customers. With that in mind, how can you increase your memberships? Here are 10 easy tips you can begin […]